4 Organic Content KPIs You Should Be Tracking
Organic content is a powerful force that can shape the online presence and success of businesses. Unlike paid promotions, organic content relies on the art of creating valuable, relevant, and engaging material that resonates with the target audience.
To measure the effectiveness of your organic content strategy, it's essential to track key performance indicators (KPIs) that provide valuable insights into its impact. In this blog post, UMM lists several Organic Content KPIs- the major metrics that matter for evaluating success.
Read on…
Traffic and Engagement Metrics:
Page Views: Monitor the number of views your content receives over a specific period. An increase in page views indicates that your content is reaching a larger audience.
Time on Page: Assess how much time users spend engaging with your content. A higher time on page suggests that your audience finds your content compelling and relevant.
Bounce Rate: Keep an eye on the bounce rate, which measures the percentage of visitors who navigate away from the site after viewing only one page. A lower bounce rate indicates that your content is resonating with your audience.
Search Engine Optimization (SEO) Metrics:
Keyword Rankings: Regularly check your content's performance in search engine rankings. Improved rankings for relevant keywords indicate that your content is optimized and resonating with search algorithms.
Backlinks: Assess the number and quality of backlinks to your content. Quality backlinks enhance your content's authority and visibility in search results.
Conversion Metrics:
Conversion Rate: Measure the percentage of visitors who take a desired action, such as signing up for a newsletter or making a purchase. A higher conversion rate indicates that your content is effectively guiding users through the buyer's journey.
Lead Generation: Evaluate the number of leads generated through your organic content efforts. This metric is crucial for assessing the long-term impact of your content on your sales funnel.
Social Media Metrics
Shares, Likes, and Comments: These metrics on social media platforms reflect the level of engagement and interest in your content. Higher shares, likes, and comments indicate that your audience finds your content shareable and worthy of interaction.
Follower Growth: Track the growth in your social media following. An increasing number of followers suggests that your organic content is attracting and retaining an audience.
The success of organic content goes beyond mere visibility—it's about creating meaningful connections with your audience. By tracking the right Organic Content KPIs, you can gain actionable insights into the performance of your content strategy.
Whether it's improving SEO rankings, increasing social media engagement, or enhancing conversion rates, understanding and optimizing these metrics will undoubtedly contribute to the long-term success of your digital marketing efforts. So, dive into the data, refine your strategies, and watch your organic content flourish.
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Written by Raycheal Proctor
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