UMM Founder and Director, Raycheal Proctor, shares highlights from her presentation at BrightonSEO 2024, where she explored the critical role of SEO in omnichannel marketing. She shares key insights on how businesses can leverage SEO to create unified, data-driven digital strategies that drive long-term success across multiple channels. The blog also addresses four common challenges businesses face in omnichannel marketing: integrating cross-channel data, optimizing user experience across platforms, measuring and refining multichannel campaigns, and aligning brand messaging across all touchpoints.

Organic content holds significant sway in determining a business's long-term success. Unlike paid advertisements, it revolves around crafting meaningful and captivating material that truly resonates with the audience.

In order to gauge the effectiveness of your organic content, it's crucial to track specific metrics known as key performance indicators (KPIs). In this blog post, UMM explores these essential KPIs, providing insights into how to assess whether your content is making an impact.