Avoid these 7 Common Mistakes in B2B Salesforce Setups. Learn how to build a powerful and growth-driven Salesforce environment while sidestepping typical pitfalls. We identify challenges, and provide actionable, practical solutions.

In the ever-changing realm of B2B marketing, account-based marketing (ABM) has emerged as a potent strategy for personalized interactions with key target accounts. ABM aligns sales and marketing efforts for tailored experiences but also presents challenges.

In this blog, UMM discusses these challenges, emphasizing the importance of tracking first meetings as an indicator of ABM success and the crucial role of aligning sales and marketing for ABM excellence.